NetApp (NASDAQ: NTAP) today announces that BT TV, the TV subscription service providing on-demand video content across a range of channels, has chosen NetApp to revamp its data storage infrastructure and to ensure that its on-demand video services are delivered faultlessly to customers.
BT TV now has close to 1.3 million subscribers and is continuing to grow rapidly in popularity following the acquisition of football rights for the UK Premier League and European Champions League. With this increasing subscriber base, it is crucial to provide a consistent level of service across the entire range of content broadcast.
BT TV had experienced occasional outages prior to switching to NetApp, which it attributed to its network-attached storage platform. This was not providing the performance, reliability and support needed to deliver consistent quality coverage during peaks and troughs in demand.
BT TV replaced its existing storage technology with NetApp FAS8040 AFF and NetApp FAS8020 storage systems. The lightning fast performance of NetApp FAS8040 AFF supports BT TV’s live streaming, and comes with the NetApp Data ONTAP® operating system and advanced data management and data protection tools. This enables BT TV to focus on uptime and availability.
The FAS8020 provides general-purpose support for video on-demand services, which is accelerating business operations, supporting and meeting BT TV’s video on-demand capacity requirements and providing significant performance gains compared to the legacy platform. Both systems are part of the new NetApp FAS8000 series, which is designed to accelerate business operations and deliver superior TCO.
Philip Buckley-Mellor, BT TV Designer, BT TV said:
“Wide-scale outages can be catastrophic for our business, in particular when it comes to video on-demand. Working with NetApp is changing the way we work and the services we offer because we can rely on the technology without hesitation. Our customer base is growing whilst churn has fallen, and this can be attributed to the NetApp platform underpinning and supporting service delivery.”
Elliot Howard, UK & Ireland Country Manager for NetApp said: “NetApp technology has clearly had a positive impact on the quality of video services that BT TV is able to provide customers, which is greatly improving its customer churn rates. Now that the issue of outages has been resolved, BT TV can focus its efforts on continuing to broadcast first class TV to its customers and on growing its subscriber base.”
Leading organisations worldwide count on NetApp for software, systems and services to manage and store their data. Customers value our teamwork, expertise and passion for helping them succeed now and into the future. To learn more visit www.netapp.com.
Hill + Knowlton Strategies
Laura Cholwill / Zoe Hawthorne
+44 (0)207 413 3000