Our website is best experienced using Google Chrome, Microsoft Edge, Mozilla FireFox, and Apple Safari.

Press Release Hero Banner

Press Releases

NetApp appoints new UK & Ireland Head to help customers maximise value of data

Elliot Howard joins NetApp to accelerate journey as a leading Software-Defined Data Management company in the UK&I marketplace

NetApp today announces the appointment of Elliot Howard as UK & Ireland Country Manager. Reporting directly to the Northern EMEA management team, his main area of focus will be accelerating sales, expanding operations and NetApp’s strategic value as a partner to its customers. Elliot will also oversee the development of NetApp’s field operations to ensure the business value of its expanding portfolio continues to evolve in tandem with the changing business needs of customers.

Elliot joins NetApp from Sopra Banking Software, where he spent four years as UK Managing Director overseeing nationwide strategy and operations. He also held the position of Executive Vice President, reporting to the CEO and contributing to global business strategy. Prior to that, he spent five years at HP as Global Client Business Manager, leading key relationships with global banking customers and developing sales strategy across the full HP portfolio.

Elliot Howard, UK & Ireland Country Manager, NetApp commented: “I’m excited to join NetApp due to its unique data management value proposition and company culture. Both assets make NetApp the company of choice for our customers to partner with and solve their data management challenges. The NetApp Data Fabric delivers a powerful vision for the Cloud space which, in combination with an industry-leading flash portfolio and strong partner ecosystem, offers tremendous growth opportunities.”

Dave Allen, Vice President & GM Northern EMEA, NetApp, added: “Elliot’s experience, focus and leadership style will help develop our business and drive growth in the UK&I. He brings tremendous insight from previous engagements managing global customer relationships, sales, and portfolio strategies, all of which are key in helping our partners and customers leverage their data assets and maximize their business value.”

About NetApp
Leading organizations worldwide count on NetApp for software, systems and services to manage and store their data. Customers value our teamwork, expertise and passion for helping them succeed now and into the future. To learn more visit

Media contact

Hill + Knowlton Strategies
Laura Cholwill / Zoe Hawthorne
+44 (0)207 413 3000