Audio-Technica needed a new storage platform that would underpin and help drive forward new business.


  • Supports aggressive expansion drive
  • Delivers cloud services to satellite offices
  • High performance
  • Sensible price/performance ratio
  • Scalable and easy to use

Products & Solutions

Audio Technica

Retailer chooses FlexPod as best-of-breed, converged platform to support business growth.

Audio-Technica has an unassailable reputation among professional sound engineers and broadcasting studios. It also provides a wide range of consumer equipment such as headphones for mobile music players. Within this sector, in Japan, for example, it is number one in terms of volume market share.

The company wanted to replicate this retail success in its European market and charged Adrian Rooke, managing director of Audio-Technica’s UK operations, with extending its reach into the European consumer market. In practice, this meant setting up a retail channel and driving its products into major European retailers such as Dixons Group, Fnac, and Media Markt.

As a result Audio-Technica was looking to upgrade its ERP environment to SQL AX2012 V3. However, because of an ageing infrastructure, a server and storage environment refresh was required to support the planned expansion and growth. Its existing storage platform wasn’t robust enough to support what in effect would be direct relationships with a raft of distributors and retailers.

The company works closely with IT partner Concorde IT Group, one of the UK’s leading IT support and services providers. Following an extensive consultation, both companies decided that a move to a NetApp FlexPod storage platform was the right decision.

The FlexPod platform provides a foundation for Audio-Technica business, underpinning its ERP system and line-of-business applications, which are critical in driving its expansion plans. Adrian Rooke said, “It clearly provided us with a best-of-breed, highly efficient, converged platform to grow the business and, importantly, is supported and prevalidated by industry-leading vendors.”

About this Customer

Audio-Technica is a global company that designs, manufactures, markets, and distributes high-quality audio equipment.

About Partner


Concorde IT Group is one of the UK’s leading IT support and services providers.

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